E-MAIL MARKETING TIPS AND IDEA FOR FINANCIAL SERVICES

---

Developing and executing Email Marketing campaigns for financial services will help nurture and encourage interaction with clients, strengthen ties, and build greater trust. Such advantages stem from the possibility of personalizing user experiences according to their preferences, data, and how they relate to the company.

But it is a field that requires special care when engaging with its audience, so as not to fall into dialogues that are intrusive or reflect an inappropriate and indiscriminate sales image. Therefore, it is essential to be cautious in the use of data and in the display of information that could be susceptible to vulnerabilities.

As the essential purpose is to generate effective campaigns, any Email Marketing strategy for financial services must meet these three conditions; 

• security in the shipping processes and access to personal information,
• prudence when interacting with each recipient,
• and personalization of the different content or offers that are dispatched.

By the way, the type of users that can be reached is quite extensive, which opens up more significant communication opportunities within the market. But that implies segmenting, to extract the maximum potential of the tool and be a real contribution in the inboxes.

In our new graphic piece, you can read some tips and ideas, exposed in three questions, to create campaigns that make you stand out.

E-MAIL MARKETING PRACTICE FOR HEALTH SECTOR

Email is an excellent way to connect patients and healthcare providers, especially in times of pandemic, where the demand for reliable and timely information grows considerably. In this context, developing Email Marketing strategies for the health sector is of great value when the main thing is to use an efficient communication channel.

And that efficiency is not only productive for the users who access the content, but also for the institutions that generate it. This, thanks to the design, segmentation, automation, and analysis functions that accompany the strategic process. And there are relevant practices to ensure good subscriber experience.

The medical area handles innumerable sensitive data of its users (for example, test results), and many of them are subject to shipments to the respective patients. Therefore, it is essential to ensure the trip to the inbox so that they do not reach the wrong destination or have misused. The positive is that there are several ways to achieve this.

First, the way email addresses are captured has to be ultra-reliable. One modality that should always be applied is to do it when the patient requests their medical time, especially if they are going to receive private information. Now, for less restrictive cases, such as sending educational campaigns, web registration forms work correctly, although it is advisable to configure a "double opt-in" system.

Additionally, never give easy access to reserved data, even if the recipient has registered in person. Implement a unique key so that, for example, you can download your exams. An alternative is to give you a password that is automatically generated when you register as a patient.

Do you have a new service system that benefits users? Perfect, announce it, but don't do it every other day! For Email Marketing campaigns to maintain their appeal over time, it is essential to include a novelty quota. Because perhaps the subscriber opens the repeat delivery, a second or third time, but if they find the same thing repeatedly, likely, they will not even click again, and your creation will earn a well-deserved trip to the trash.

So, control your frequencies and do not transform an office into an exact copy of the previous one, even if the meaning of the message is the same. Part by innovating in the subject lines, remember that they are the entrance to the content, and include some new information inside. Don't let your campaigns saturate the inboxes and end the patience of your contacts. Get to know more about Welocme Email Template via reading online.

Email Marketing for the health sector has multiple opportunities that allow it to be enhanced, and one of them is the possibility of generating educational content in different formats (infographics, articles, downloadable material, videos, etc.). But be careful with the latter; to avoid visualization problems, it is better that you include a link to the web or landing page that hosts them.

And as for the themes, the alternatives are also endless. For example,

• Nutrition tips for maintaining a correct vitamin intake during winter.
• Which preventive exams to perform and at what age.
• What it is for and how it improves patient care.
• How to avoid injury when doing physical activity.
• What are the types of [name of pathology], why it occurs, and for which symptoms consult a specialist?
• How to take care of children and older adults in the winter.

At this time and for totally justified reasons, the pandemic has worldwide attention and, considering its severe effects for the population; Email Marketing strategies for the health sector must address the issue with the seriousness and professionalism that is required. The main thing in this context is to interact with people and guide them to help them reduce uncertainty and worry.

To do so, in addition to spreading and raising awareness about the care and security measures that each one must follow, the campaigns must aim to improve the user experience, creating reference content with:

• The security protocols that the institution has implemented to protect its patients.
• If you have the telemedicine service available, explain how to access, what type of specialists you can consult, what benefits you will obtain according to your Social Security System, what are the access hours, and so on.
• How the care will work during the mandatory quarantine.
• What steps to follow to schedule a time that is not related to respiratory diseases.
• What advice to take against possible pathologies or symptoms derived, directly or indirectly, from quarantines and COVID-19. For example, stress, gastric problems, sleep disorders, contact dermatitis caused by the frequent use of soaps and disinfectants, and so on.

The main thing in an Email Marketing strategy for the health sector must be the protection of the data belonging to its users. They have to feel confident about the quality of the content that is delivered to them but also secure in terms of safeguarding their information.

Similarly, being fully in tune with their needs, concerns, and problems should be a mandatory condition when designing and creating shipments. We must work so that these users do not feel helpless and know where they can go if they need help, especially in the middle of a scenario as critical as a pandemic.

Of course, even if you want, there will be measures that are impossible to implement. But the important thing is to have the ability to put yourself in the place of the subscribers and be part of the solution. That is the goal that all Email Marketing campaigns should pursue.